Target Audience Fashion lovers who may not typically engage with historical content
Programs Used Photoshop, SketchUp
A collab between the History channel and fashion house, Dior to bring a new target audience to the History channel through a new series featuring Dior.
The vision for the Dior x History Channel collaboration is to create a visually immersive and interactive experience that merges fashion with history, appealing to a broader and younger audience. Through a series that showcases Dior’s most iconic pieces in relation to pivotal moments in history, the collaboration brings high fashion to life.
This collab seeks to not only attract Dior’s fashion conscious audience to the History Channel but to engage them in an innovative and personalized way.
Typefaces
Ag
Loretta Bold
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&
Ag
Neue Haas Unica W1 Regular
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Brand Colors
Soft Black
rbg (27,27,27) cymk (73,67,65,78) hex #1b1b1b
White
rbg (255,255,255) cymk (0,0,0,0) hex #ffffff
Historic Gold
rbg (235,185,75) cymk (8,27,82,0) hex #ebb94b
Materials
Ep 1 | 1940s – 1950s Christian Dior Yves Saint Laurent
Ep 2 | 1961 – 1979 Marc Bohan
Ep 3 | 1980 – 1996 Marc Bohan Gianfranco Ferré
Ep 4 | 1997 – 2024 John Galliano Maria Grazia Chiuri