Decades of Dior Campaign

Campaign

Target Audience
Fashion lovers who may not typically engage
with historical content

Programs Used
Photoshop, SketchUp

A collab between the History channel and fashion house, Dior to bring a new target audience to the History channel through a new series featuring Dior.

The vision for the Dior x History Channel collaboration is to create a visually immersive and interactive experience that merges fashion with history, appealing to a broader and younger audience. Through a series that showcases Dior’s most iconic pieces in relation to pivotal moments in history, the collaboration brings high fashion to life.

This collab seeks to not only attract Dior’s fashion conscious audience to the History Channel but to engage them in an innovative and personalized way.

Typefaces

Ag

Loretta Bold

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&

Ag

Neue Haas Unica W1 Regular

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Brand Colors

Soft Black

rbg (27,27,27)
cymk (73,67,65,78)
hex #1b1b1b

White

rbg (255,255,255)
cymk (0,0,0,0)
hex #ffffff

Historic Gold

rbg (235,185,75)
cymk (8,27,82,0)
hex #ebb94b

Materials

 
 

 





 





 

Ep 1 | 1940s – 1950s
Christian Dior
Yves Saint Laurent

Ep 2 | 1961 – 1979
Marc Bohan

Ep 3 | 1980 – 1996
Marc Bohan
Gianfranco Ferré

Ep 4 | 1997 – 2024
John Galliano
Maria Grazia Chiuri