Vier Logo & Brand

Branding

Target Audience
Luxury Car Buyers

Programs Used
Illustrator, Photoshop, After Effects

This brand was created by randomly selecting characters V and 4 from my professors hat. 
This taught me to creatively combine typography, considering their shapes and negative space.
I created a German car company called Vier with the logo I created. Vier, translating to ‘four’ in German, embodies a dedication to excellence across all facets of
automotive engineering. .

Typefaces

Ag

Inter Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

&

Ag

Inter Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Brand Colors

Soft Black

rbg (27,27,27)
cymk (73,67,65,78)
hex #1b1b1b

White

rbg (255,255,255)
cymk (0,0,0,0)
hex #ffffff

Velocity Blue

rbg (42,149,223)
cymk (73,31,0,0)
hex #2a95df