Voile Eau Du Parfum
Branding and Packaging
Target Audience
Women drawn to elegant packaging
Programs Used
Illustrator, Photoshop, Indesign
“Perfume is the most intense form of memory” – Jean Paul Guerlain
[Voile] Something light, delicate, and lingering
Suggests mystery, nostaglia, and an ethereal quality
Typefaces
Aa
FreightBigPro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
&
Aa
Epilogue Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Brand Colors
Misty Haze
rbg (212,219,220)
cymk (16,8,10,0)
hex #d4dbdc
Ivory
rbg (245,238,232)
cymk (3,5,7,0)
hex #f5eee8
Midnight
rbg (39,49,56)
cymk (79,66,57,56)
hex #273138
